Capital Group announces the launch of a new corporate website. The structure, content, and service support are upgraded in accordance with the actual needs of its visitors: buyers, lessees, partners and mass media representatives. The software and original design were developed by Art 3D-Graphics studio.
One of the key technical solutions for the new corporate website is the improved property search engine. By specifying price spectrum, space, desired location and property type (residential, office or retail) the client can quickly choose the most corresponding objects. This option is available both on the main page and on the Objects page. Due to AJAX approach the page reboot is not required – the search is going in real-time mode. In addition, the intellectual search can be organized by particular objects’ features, like “key ready apartments”, “office in the city center”, “apartments with terraces”, etc. The autosuggestion system helps the clients to choose “their” object at minimum time and with much comfort.
The website is adapted for different mobile devices, which provides comfortable review in any circumstances.
Anna Shadrina, Head of Advertising Department at Capital Group: “Our corporate website renovations reflect progressive company changes, dynamism and ambition to do business in development in accordance with worldwide trends. Certainly, we paid high attention to the visual solution, which was to reflect Capital Group’s style of project work, both in property and contemporary art, but improving consumer features remained our primary objective. The new website solutions can certainly be named as corresponding to the present-day world standards and to our client’s needs.”
Besides improved processing base, the new website can be distinguished by comprehensive information on the objects and the company itself, reflecting the unique features of Capital Group: recruitment principles, partnership relations development, activities in the field of contemporary art, etc.
The function of prompt information provision is complemented by data archive: past advertising campaigns, presentations, audios and videos, and other useful information. As well as other website parts, the video section is adapted for mobile devices.